ABOUT THIS COOKIE POLICY
This page sets out the cookie policy implemented by the website’s data controller for website visitors and other individuals who interact with the site. This notice is based on Directive 2009/136/EC of 25 November 2009 and the Italian Data Protection Authority’s general decision of 8 May 2014 on simplified arrangements for providing information and obtaining consent for cookies. It applies to people who use the Group’s web services accessible at https://eligendaroma.com.
What cookies are and how they work
Cookies are small text files that websites can use to make browsing more efficient. They store and transmit information from your first visit, then send updated information on later visits. By remembering actions and preferences, such as your chosen language, display settings or login details, they save you from entering them again. Different types of cookies have different functions and lifetimes. Persistent cookies remain on your device for a set period, which may last several years. Session cookies are deleted automatically when you close your browser. These technologies involve processing personal data and are therefore subject to the relevant mandatory rules. Under the applicable rules, we do not need to ask for consent to use cookies strictly necessary for the website to work correctly (technical cookies) or cookies used for aggregated, anonymous statistics (analytics cookies). We do need your express consent for first-party and third-party profiling cookies that build profiles to show you advertising based on the preferences you express while browsing our website.
Types of cookies used on this website
Technical cookies
These cookies allow the website to work correctly. They include essential cookies and functional cookies that tailor the browsing experience to choices you make, such as your preferred language. We also use technical cookies to record, in accordance with applicable rules, Users’ consent to third-party profiling and analytics cookies. Persistent technical cookies and session cookies, which are deleted when you close your browser, are used strictly to provide the requested service and transmit session identifiers. These identifiers are random numbers generated by the server that enable safe, efficient browsing of the website and its applications. The technical cookies used here avoid the need for other technologies that could compromise the privacy of Users’ browsing.
Analytics cookies
These cookies use anonymous, aggregated data to help us understand how visitors interact with our website. They provide information such as which pages are visited, time spent on the site, the platform used, clicks on a particular page and any errors. Statistical cookies collect and transmit information anonymously to help website owners understand visitor behaviour. We use Google Analytics to collect and analyse anonymous information about website use for statistical purposes, without acquiring information that personally identifies visitors. As we use these cookies, they are treated as equivalent to technical cookies, so express consent is not required.
Cookies used on this website
First-party technical cookies
These are essential to the website’s proper operation. In line with European rules, we use a technical cookie to record the User’s consent to third-party and profiling cookies. Expiry: at the end of the browsing session.
Local storage: skin analysis questionnaire
On article pages, we use browser storage (localStorage) with the key er_quiz_v1 to remember which version of the skin analysis questionnaire has been shown and avoid showing it again to someone who has already closed it. This is purely technical: it contains no identifiers, cannot identify a person or reconstruct their browsing history, is not read by third parties and never leaves the browser. Expiry: the value remains until browsing data is cleared; the suppression period it records is no longer than 180 days.
Third-party analytics cookies: Google Analytics
Google Analytics helps website owners understand how visitors interact with their content, including pages visited and browsing time. It provides statistics intended to improve the browsing experience without identifying individual visitors.
This cookie is used only to collect aggregated, anonymous information about the number of visitors and how they use the website.
We use this cookie anonymously by anonymising the visitor’s IP address and not combining this information with third-party data. Expiry:
_utma – 2 years
_utmt – 10 minutes
_utmb – 30 minutes
_utmc – until the session ends
_utmz – 6 months
_utmv – 2 years
You can selectively disable Google Analytics by installing Google’s opt-out browser add-on.
Third-party cookies: Google Tag Manager
Tags are small pieces of website code used to analyse traffic and visitor behaviour, assess the effectiveness of online advertising and social channels, support remarketing and audience targeting, and test and improve the website.
Expiry: _dc_gtm_UA – at the end of the session.
How to disable cookies
For more information about cookies and to manage your preferences for any third-party profiling cookies, click here. Most browsers accept cookies automatically, but you can choose to reject or limit them. Disabling cookies may affect browsing or prevent access to some website services, such as booking.
To remove cookies, follow the instructions on your browser’s help pages:
Internet Explorer
In Internet Explorer, click “Tools”, then “Internet Options”. On the Privacy tab, move the slider up to block all cookies or down to allow all cookies, then click OK.
Firefox
Open the browser’s “Tools” menu and select “Options”. Click the “Privacy” tab, clear the “Accept cookies” checkbox and click OK.
Safari
In Safari, open “Edit” and select “Preferences”. Click “Privacy”, set “Block cookies” to “Always” and click OK.
Google Chrome
Click the Chrome menu on the browser toolbar, select “Settings”, then “Show advanced settings”. Under “Privacy”, click “Content settings”. In the “Cookies” section, select “Block sites from setting any data” and “Block third-party cookies and site data”, then click OK. If you use another browser, look for cookie controls in its settings.
Updates and revisions
This Cookie policy was updated to revision 2 on 22 August 2026 and may be revised again.